Graduating from La Trobe University, Melbourne, with a Bachelor of Commerce, Florence also holds a Master of Finance from Royal Melbourne Institute of Technology. She Joined American International Assurance in 2001 as an Agency Development Executive. As she climbed the ranks within the organization, she was exposed to various departments such as Management Support, Distribution Alliance & Retirement Savings and Life Profit Centre. In 2007, she was transferred to Worksite Marketing Department in AIA regional Hong Kong office as Business Model Development Manager. During her 7 years service in AIA, she acquired vast sets of skills within the organization, especially in training, people management, product development and sales & marketing.
Upon returning to home country in 2008, Florence joined a newly set up trading company as Business Development Director where she oversees the company’s overall operations, product development and sales and marketing.
Her career was then taken to another level in 2010 when she joined WG Capital (M) Sdn Bhd where she sets up, manage and monitor WG Group of Companies’ administrative system, accounting system and human resources system. Understanding and gaining experiences from various companies’ operation in the Group, Florence was eventually appointed as Managing Director in WG Resources (MM2H) Sdn Bhd and WG Zenith Sdn Bhd. Working together with other managing directors; she takes full charge of the business operation in both the companies